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Certificate in Digital Marketing & Social Media (Online Course)

It is expected that over the next five years, digital and online advertising will comprise more than 50% of total add spends globally. As a marketing manager, business leader, entrepreneur or fresher, you and your team will need to know how to effectively use the online space to communicate effectively, generate more business, engage with customers and build a solid online reputation.

Objective of the Programme:

The online Certificate Programme in Digital Marketing & Social Media will help you learn the basics, and more. In addition to understanding the evolution of online marketing & social media in India and its current landscape, this three-month certificate programme will help you learn:
  • How to start your own online marketing campaigns
  • Ways to measure effectiveness of marketing campaigns
  • Methods to engage more effectively with customers, investors and/or fans on social media
  • Approaches to building an online reputation for yourself and your business

Programme Delivery:

The programme is delivered entirely online, with the use of rich multimedia tools and extensive webinars and video conferencing conducted by industry experts and faculty. In addition to classes, you will receive course materials that will enrich your experience.

Because all classes are conducted online, you can participate in the classes, connecting from any location via your desktop or laptop.

Classes will be held every Sunday for a duration of 75 minutes. Webinars and lectures are recorded so nothing will be missed if you cannot attend a specific class.

Programme Duration

The programme duration is 7 weeks. Online classes are held every Sunday from 11am - 12 noon.

Programme Faculty

Classes are conducted by an extensive lineup of faculty from 9.9 SoC, comprised of seasoned digital media industry practitioners. Refer to our faculty page (www.soc.edu.in/faculty) for more details.

Eligibility

The programme is open to graduates and working professionals. Those currently pursuing graduation should write to us at gunjan@soc.edu.in for eligibility on a case-by-case basis.

Admissions

Admissions open.

Programme Cost

The programme fee is Rs 15,000 (plus service tax).

Session Commencement

The first online class begins 22 September 2013.

How to enroll

You have to submit a completed short-term application form and mail Short-listed candidates will be informed of their selection within 7 days. Download the short-term application form from this link http://www.soc.edu.in/content/ApplicationForm_OnlineInternetMarketing.doc

Programme Curriculum


TESTIMONIALS

SoC had some of the best teachers and the most interesting classes. For the first time in my life, I truly enjoyed education. Mahima Gupta

During my stint at ESPN Star, I worked on the convergence of editorial content for website, mobile and WAP – true to the spirit of SoC! Ranbir Majumdar

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